Product Description and Substantiation
by Brett Hall, R.D.
is nothing more inspiring, empowering and useful then a simple solution
to a complex question. Throughout the course of history it has been
the simplest solutions to the most complex quandaries that have had
the greatest impact on our lives. Einstein changed the face of physics
with three little letters, E=MC2. Ben Franklin lit up our world with
electricity by flying a kite into a thunder cloud. Alexander Graham
Bell gave birth to modern telecommunications with 2 tin cans and a piece
of wire. And now there is finally a simple solution to optimal sports
nutrition – and it’s called PowerButter™!
is the first of a brand new breed of high-performance-foods. Offering
a combination of high quality protein, essential fatty acids, healthy
fiber, antioxidants and just a dash of clean carbs, PowerButter provides
athletes of all ages and ambitions with the perfect blend of nutrients
to maximize muscular performance, recuperation and growth. And it does
all of this in the form of a tasty, all-natural peanut butter.
crazy doesn’t it? I mean who’s ever heard of peanut butter
being a high-performance muscle food? Sure natural peanut butter is
a decent source of “good” fats and tastes good on toast.
But that’s about it, right?
True enough – but PowerButter isn’t just peanut butter…it’s
what peanut butter should be. Let me explain why.
vs. Peanut Butter
As state above, a good all-natural peanut butter from your grocery store
(containing just peanuts and salt) is a decent food. As an athlete,
or someone simply interested in staying healthy and strong, you probably
already use peanut butter on a regular basis. And why not? It’s
tasty, convenient, low in carbs, provides some protein, and you’ve
been told it has the “good” fats your body needs. Makes
sense. But is regular natural peanut butter really all it’s cracked
up to be?
afraid the answer to that question is “not really”. When
you strip away all the rhetoric and assumptions surrounding natural
peanut butter, and boil it down to its true nutritional essence, you’ll
find that it’s really just a dense source of decent calories.
That’s it. I say this for two reasons.
First, the “good” fats contained in peanuts are really not
so much “good” as they are “not bad.” They are
mainly composed of monounsaturated fats. And being such they don’t
pose any health risks like saturated (or “bad”) fats do.
But because monounsaturated fats are not considered “essential
fatty acids” (in other words you don’t have to consume them
in your diet, because your body can make them from other fats) they
also don’t really provide any specific health or athletic benefits.
There is no research connecting the intake of monounsaturated fats with
enhancement of any muscular performance or growth parameter. They simply
the level and type of protein found in regular natural peanut butter
is very modest. Containing only 14% of calories as protein, a 2-ounce
serving provides about 14 grams of protein. However, due to an incomplete
amino acid profile, your body is only able to use about half of that
protein to build muscle. So you really only net about 7 grams of usable
protein from a hefty 2-ounce serving - which also contains about 380
calories, with 75% of those calories (25 grams) as fat. Not a great
PowerButter has changed all of this. By starting with the best all-natural
peanut butter available, then stripping out the existing fat, and adding
only natural, whole-food ingredients, the food scientists at PowerButter
have created a nutritional powerhouse. PowerButter boasts a huge 32
gram dose of completely muscle-compatible protein and 10 grams of essential
fatty acids (EFA) per 2-ounce serving. And the overall fat content has
been decreased from 75% in regular peanut butter to 50% in PowerButter.
Toss in a solid 6 gram dose of fiber and an incredible taste profile
and this truly is what peanut butter should be.
Here is a comparison of the macronutrient content of regular natural
peanut butter and PowerButter. (* based on a 2-ounce serving)
that it’s clear that the overall nutrient composition of PowerButter
is far superior to regular peanut butter, let’s take a closer
look at the specifics of the selected added nutrients, and how they
can provide incredible support to your athletic and physique enhancement
How is it possible to increase the level of muscle building protein
in natural peanut butter by over 450% (from 7 grams to a whopping 32
grams per serving)…all while maintaining a perfectly creamy consistency
and terrific taste? This was the single toughest question faced by food
scientists at PowerButter during the development of their prize product.
And because they were determined not to settle for anything but the
best, they set rigorous standards for the protein they would accept.
The protein had to come from an all-natural source, be of the highest
possible biological quality, digest easily and completely, have a neutral
taste characteristic, and lend itself to the proper creamy consistency.
This is a tough bill to fill. But once again it was the simple solution
that solved the problem.
that solution was pure, pasteurized egg white protein. Egg protein (or
egg albumin as the techy crowd calls it) fit the protein bill perfectly.
First and foremost it is an extremely high quality protein. As a matter
of fact it’s amino acid profile is so perfectly balanced that
it has been used as the Gold Standard of protein quality, upon which
all other proteins have been rated, for decades. This means that every
single gram of egg protein is “complete” and can be utilized
by your body to build muscle, create complex protein enzymes and neurotransmitters,
or fulfill any of the other thousands of protein related demands of
your body. It’s just what your hungry muscles need.
egg protein actually has the ability to transform low-quality peanut
protein into a complete protein in its own right. A protein that can
feed muscles every bit as effectively as pure egg protein. Let me explain.
mentioned earlier, only about 50% of the protein found in peanuts is
actually able to be used to create muscle. This is because in order
to be considered a complete, muscle-matching protein that protein must
have a very specific balance of essential amino acids. There are nine
essential amino acids. And if any one of those nine are in short supply
compared to the structure of human muscle, then that amino acid “limits”
the functionality of that protein to build muscle. This is called the
limiting amino acid.
peanuts there are three limiting amino acids. They are methionine, lysine
and threonine. They are in short supply compared with what our muscles
need in order to grow. However, egg protein has an over abundance of
these three amino acids within it’s makeup. That being the case,
when mixed with peanut protein (as in PowerButter), it can lend it’s
excess of these amino acids to the peanut protein. Thereby “complimenting”
peanut protein, filling in the blanks as it were, and making it a 100%
viable, muscle-building protein.
this reason all 32 grams of protein per serving of PowerButter are complete
and able to lend themselves directly the feeding and building of muscle.
Fatty Acids (EFA’s)
While quality proteins are the building blocks of muscular structure,
EFA’s provide the physiological fuel needed to propel muscles
toward optimal performance and growth. These simple fatty acids are
the unsung heroes of performance nutrition. With the responsibility
of controlling dozens of crucial metabolic functions (including many
that related directly to muscle growth and performance) EFA’s
truly are an indispensable part of any performance nutrition plan. And
PowerButter plays that part perfectly.
are two types of EFA’s - alpha-Linolenic acid (omega-3) and Linoleic
acid (omega-6). They are called essential fatty acids because your body
cannot produce them internally. They must be consumed in your diet on
a daily basis. And they are essential not only to muscular performance,
but the general function, health and well being of your body –
including brain and nervous system function, as well as blood pressure
control and immune system support. If these two fats were absent from
your diet you would literally waste away and die.
the sad truth is there is a serious imbalance in the EFA intake of the
typical American diet. Changes in our food supply since the industrial
revolution have jeopardized both the quantity and balance of these nutrients.
First of all, our overall intake of EFAs has become quite limited. And
the EFAs we do manage to consume provide excessive amounts of omega-6
fatty acids in relation to omega-3 fatty acid content. This is a problem
because excessive amounts of omega-6 fats have the potential to increase
blood pressure, inflammation, platelet aggregation, and allergic reactions.
While omega-3 fats have the much more positive and desirable opposing
effects. Not only can omega-3s help suppress and control inflammation
in recuperating muscles, they also tend to stimulate anabolic hormone
production more effectively. There is clearly a need for a concentrated
food source of omega-3 fats in the diet of the modern-day athlete.
PowerButter is that food source. By removing virtually all of the peanut
oil found in regular natural peanut butters, and replacing it with a
pure, cold-pressed flaxseed oil, the food scientists at PowerButter
have completely changed the fatty acid profile. Whereas regular natural
peanut butter contains over 50% of its fat as monounsaturated fat (discussed
above), 29% as omega-6 fat, and a sad 0% as omega-3 fats; PowerButter
boasts an impressive 37% of fat as omega-3 and only 10% as omega-6 fats.
This translates to 7.5 grams of omega-3 fats and 2.25 grams of omega-6
fats per serving.
an active person your minimum daily requirement for omega-3 fats is
2% of your total caloric intake per day. If you consume 2,000 calories
per day, that means you need 40 calories as omega-3 fat, or about 4.5
grams per day. As you can see, just one serving of PowerButter well
exceeds that requirement. And recent research suggests that for athletes
exceeding the minimum requirement may be a very good thing.
extensive clinical study, assessing the effects of EFA supplementation
on athletic performance and general well being in athletes, was recently
carried out by members of the Danish Institute for Optimal Nutrition,
in collaboration with the Aarhus State Hospital in Denmark. In the study
47 athletic participants were supplemented with an average of 20 grams
of omega-3 fats per day, over a 2 month period. Researchers measured
the following parameters – stamina and endurance, strength, recovery
time after physical activity, inflammation, and increase in lean mass.
After 2 months of supplementation it was found that 75% of the participants
experienced significant improvements in one or more of these parameters.
The most dramatic improvements were seen in stamina and endurance, and
competitive endurance runner in the study noted that during the study
he was able to go from running approximately 90 km a week, to running
a total of l47 km a week, without reaching the point of overtraining.
Previous attempts to increase his running mileage to more than 90 km
per week were unsuccessful because he would overtrain and become sick
research shows that EFAs can improve various biochemical and physiological
reactions in the body. These reactions play key roles in enhancing athletic
performance, including an increase in blood flow and oxygenation of
tissues, as well as an increase in the ability to absorb and utilize
oxygen (VO2 max) . These effects of EFAs on human physiology and biochemistry
could explain why so many of the participants in the trial experienced
improvement in stamina and endurance, as well as a decrease in recovery
time after physical exertion.
anti-inflammatory effects of EFAs likely played a role in the decrease
in recovery time as well. Mild inflammation occurs in various tissues
- muscles, joints, connective tissue, etc. - after physical exercise
when the immune system becomes engaged in breaking down dead and damaged
cells. If this post-exercise inflammatory state becomes too pronounced,
healthy cells can also get damaged. Therefore the recovery time increases,
because healthy tissue is also being destroyed by the immune system.
An over-pronounced post-training inflammatory state can occur due to
lack of EFAs,
An over-production of pro-inflammatory eicosanoids from arachidonic
acid (created from omega-6 fat),
Or due to a lack of antioxidants.
intake of a blend of EFAs, such as that found in PowerButter, addresses
all the above problems. Furthermore, EFAs increase the output of human
Growth hormone (hGh) after physical exercise and improve the binding
of insulin-like growth factor 1 (IGF-1) to its receptors in cell membranes.
Human Growth hormone and IGF-1 are also involved in processes during
the recovery phase after physical exercise.
It is abundantly clear that no athlete interested in optimizing his
or her performance and muscular development should be without a consistent
source of quality EFAs. And PowerButter offers the most convenient,
tasty, and value-added source available.
Facts on Flaxseeds
“There is nothing that has the potential to increase the health
of a society more than the introduction of flaxseed into the daily diet.”
Albert Einstein said that. Clearly he didn’t limit his genius
to physics, but dabbled in nutrition as well. He knew that flaxseeds
are an incredibly nutritious food. We’re just glad that peanut
butter wasn’t a hot item in his day, or he may have beat us to
the punch. Because PowerButter is not only loaded with pure flaxseed
oil, but contains a hefty dose of the whole seeds as well. And the whole
seed itself possesses a variety of health benefits above and beyond
that of its omega-3 oil content.
starters whole flaxseed contains a special group of nutrients in the
hull called lignans. These potent phytonutrients were discovered in
flaxseed back in the 1950s, but their powerful metabolic effects weren’t
realized until well into the 80’s. At that time scientists discovered
that lignans interfere with the development of breast, prostate, colon
and other cancers. These lignan compounds have shown such extraordinary
potential that they have been studied by the National Cancer Institute
for their cancer preventative properties. This research has found that
lignans not only have anti-cancer properties, but anti-viral , anti-bacterial,
and anti-fungal properties as well. They are also powerful anti-oxidants.
Most of the lignans tested for their anti-oxidant activity have shown
themselves to be 5 times greater in activity than Vitamin E.
of these health promoting properties are of special interest to hard
training individuals, because intense training not only increases the
level of free-radicals in hard working muscles, but tends to increase
testosterone levels as well – which in turn can lead to greater
production of DHT, and increased risk of prostate cancer. The lignans
in flaxseed can help to both protect your prostate, as well as support
your immune defenses and neutralize damaging free-radicals. It’s
And whole flaxseeds are really the only viable dietary source of these
potent lignans. Some flaxseed oil products may claim to contain lignans,
but because they are only found in the hull of the seed, this really
isn’t the case. As a matter of fact, products claiming “High
Lignan Flax Seed Oil” tested by the University of North Dakota
have been found to contain practically no lignans at all.
other component of whole flaxseeds that offers a benefit to athletic
enthusiasts interested in maintaining a fit physique is an abundance
of fiber. About 25% of the whole flaxseed is composed of fiber. About
1/3 of which is soluble, while the other 2/3 is insoluble. PowerButter
contains a formidable 6 gram dose of fiber per serving, due in great
part to the presence of whole flaxseeds.
great thing about this is that recent research indicates that consuming
20 to 30 grams of fiber per day can be greatly beneficial to people’s
ability to lose fat and maintain a fit figure. Here is a summary of
some of those findings:
consuming a fixed number of calories (like on a structured 1,500 calorie
diet say) the addition of fiber to the diet:
• Increases post meal satiety
Decreases subsequent hunger
caloric intake is not controlled, fiber added to the diet of overweight
Decreased self-selected food and
calorie intake by an average of 18%.
Caused an average weight loss of
over 5 lb. in a 3.8 month period with no other dietary changes.
a study originally designed to assess the effects of fiber on blood
lipids it was found that healthy, normal weight adults all spontaneously
lost body fat without any other dietary alterations. Average fat loss
over 11 weeks was 3.5 lb. No muscle mass was lost. And subjects with
the initially lowest level of body fat actually gained muscle (1.3 lb.)
while they lost fat mass.
fiber (pectin in this study) decreases the absorption of both sugar
and fat from the intestine.
soluble and insoluble fibers tend to act a bit differently in the gut
- with insoluble fibers soaking up water, creating bulk and a sense
of fullness that lasts, while soluble fibers do a bit more of the fat
and sugar binding - it appears that consuming a mixture of the two (like
that found in PowerButter) is optimal.
in a (Pea)Nutshell
PowerButter is the perfect performance food. Can I say that? Yes…yes
I can! Because when you boil it all down it’s three extremely
valuable sports supplements rolled up into one great tasting food. It’s
got more, and better quality, protein per serving than many chalky protein
drinks. Each serving also replaces ten (that’s right…10!)
big EFA capsules you would otherwise have to choke down. And you would
have to eat two whole apples to get the same dose of healthy fiber as
you get from one serving of PowerButter. On top of all this it is an
incredible taste treat in its own right.
pick up a jar of PowerButter today, and you’ll be well on your
way to meeting all of your protein, EFA, and fiber needs as you sit
down tomorrow morning and munch happily away on your PowerButter covered
toast. This isn’t just peanut butter…this is what peanut
butter should be!